I'd be lying if I said that my eyes don't light up at the sight of gimmicks. But even so, my brain still manages to function adequately enough that my reason isn't swayed, especially seeing that the consequences would include unjustified financial losses and decreased productivity.
Initium Co.'s extravagant cotton candy lattes were first caught sight of on a casual Insta-search (can that please be a term??!) for GTA eateries. Extensive research followed from that moment onwards.
Initium Co.'s extravagant cotton candy lattes were first caught sight of on a casual Insta-search (can that please be a term??!) for GTA eateries. Extensive research followed from that moment onwards.
The concept behind Initium and their spherical tangle of hot pink string (ie. their logo) is to provide a space where customers can enjoy themselves at any point of the day, and heightening the overall experience by likening visits to "a journey".
Situated in a quiet plaza just off the 404 at Woodbine, the self-proclaimed café/salon/lounge hybrid occupies the space of two shops, and provides even more parking spots.
The shop can be accessed via two entrances: one on the left enables one to directly enter their café/bar area, while the right permits allowance to the hair salon. Regardless, the two sides are connected, meaning that activities taking place in one section can also be observed with ease from the other.
Situated in a quiet plaza just off the 404 at Woodbine, the self-proclaimed café/salon/lounge hybrid occupies the space of two shops, and provides even more parking spots.
The shop can be accessed via two entrances: one on the left enables one to directly enter their café/bar area, while the right permits allowance to the hair salon. Regardless, the two sides are connected, meaning that activities taking place in one section can also be observed with ease from the other.
In the middle of the shop lies the reception desk, which utilizes the same white-magenta colour scheme as their logo.
Half of the total area is allocated for the salon: a hair-washing station (capable of serving four guests simultaneously) and at least ten seats for open-space hairstyling. An abundant selection of magazines can also be found in the centre of this space, along with a rack of salon gowns situated not too far from the reception desk. As Initium also described itself to be a lounge, it was noticed a few large, comfy chairs were also situated at the centre of the floor, bridging the café/bar and salon.
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Curious as to how such a creatively-defined hybrid would deliver their services, I booked a much-needed haircut some two weeks before I knew I was due for a trip to Markham. Their prices were not listed anywhere on their website nor social media accounts, but the man who picked up the phone was glad to explain their services and associated fees. I was originally scheduled for 11:00 AM, but later rescheduled for 10:00 AM, the time at which the shop would open.
This being my first visit, I had no designated stylist. However, customers had the option of choosing between members of varying levels of seniority: (from high to low) Director, Senior Stylist, and Junior Stylist. Of course, the prices of the services provided by each of these roles would also differ accordingly.
This being my first visit, I had no designated stylist. However, customers had the option of choosing between members of varying levels of seniority: (from high to low) Director, Senior Stylist, and Junior Stylist. Of course, the prices of the services provided by each of these roles would also differ accordingly.
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